HOME
Brand
HOME, a new brand for Great Places – a housing association in Manchester. The communications team approached me to design a new personality or look and feel, for their internal comms. The result was this playful brand that uses a friendly tone in not only its look, but in it’s tone of voice too. Brand ambassadors were given titles of 'Home boy' or 'Home girl' who would be on hand for any technical help while the intranet was being rolled out.
The brand was applied to the new intranet system that was about to be launched, promotional materials and stationery, and apparel.
For work enquiries, say hello at: concept_lab@outlook.com
Main brand slogan and artwork. Rubber plants were illustrated to reflect the new home aesthetic.
Alternate brand slogans.
Main brand slogan and artwork. Keys of various styles and shapes were illustrated to reflect the new home aesthetic.
Internal posters.
Login page for the intranet.
Tablet design based on the priority order of services most used on the internal site.
Alternate tablet design based on the priority order of services most used on the current intranet.
HOME landing page.
Mobile ads.
Brand ambassador identities.
Branded apparel.
Keychains.
Lanyards and pin badges.
For work enquiries, say hello at: concept_lab@outlook.com
